What defines your business? What is your brand? What is the identity of your business?
Most people would answer these questions in terms of the products you sell, your logo and marketing, the visual aspects of your business, and the image they have after visiting your business. Many times though, the sense of smell might be what triggers a memory for your customers.
Have you ever imagined creating a scent for your business that is unique to your brand and clearly differentiates you from everyone else? Businesses spend so much time creating the perfect visual appearance, however often times, a customer’s experience is impacted more by scent than the visual aspects. Scent links directly to memory and emotion, and people make decisions based on their mood and emotions. Why not give yourself an opportunity and an advantage to create a unique identity for your business?
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