Using Scent For a Brand-Forward Experience

Using Scent For a Brand-Forward Experience

What defines your business? What do customers say about your brand? How would you describe your company’s identity? Most people would answer these questions in terms of the products and services you sell, your logo, or the visual aspects of your business.

Many times though, the sense of smell might be what triggers a memorable experience for your customers. Keep reading to learn more about the connection between scent and memory and how you can create a brand-forward experience for your customers using fragrance.

A Brand-Forward Experience With Scent

Scents have been closely related to memory and emotion and that can have a powerful impact on your brand. For example, a local library creating a custom, memorable scent for customers may include specific premium fragrances like:

  • Old Books – a combination of leather and misty aromas as if you are studying in a library.
  • Leather – deep, musky, and rich…and a masculine scent with a warm, luxurious aroma.

Creating custom signature scented candles is truly a brand-forward experience for your company, as the scent will create a unique experience for customers that they don’t typically get anywhere else!

The Scent + Memory/Emotion Connection

When you take a big whiff of a scent and are instantly reminded of your favorite ice cream shop before remembering when you went there with your grandmother and instantly feeling warm and fuzzy inside – it’s not just a coincidence.

Scent, memory, and emotion are closely linked. Researchers have done multiple studies on this scent-memory phenomenon. Studies suggest that your sense of smell is run through your olfactory bulb. The olfactory bulb is then connected to two parts of your brain (the amygdala and hippocampus) that instantly connect the scent to a memory or emotion.

This process is so important because people make decisions based on their past, mood, and emotions. Why not give your brand an opportunity and an advantage to create a unique identity that customers will talk about?

Customize Your Scent + Container

At Scentcerely Yours, we have worked with numerous local businesses to create not only a custom scent that describes their brand, but a custom container and label that goes along with their brand as well.

We have a variety of container colors that can help represent your brand. We also typically include two different labels on each container. One on the bottom that shares directions and candle use tips for your customers. The second can be customized to your business! We can use logos, tag lines, colors, and more to help you tell your brand’s story using scent.

How to Get Started

If you’re interested in creating a brand-forward experience for customers, it’s easy to get started. All you have to do is fill out our Wholesale Form, including your business name, URL, and logo/image files. Once you’ve filled out the form, we will contact you directly to get the brand-forward experience started for you and your business!

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